For HVAC, plumbing & electrical shops
78% of homeowners hire whoever responds first. Latch gives your shop a website that converts and answers every missed call by text — in seconds, day or night.
Flat price · month-to-month · you own everything
Latch answering a call the office missed. The whole exchange is automatic.
The math nobody runs
Every one of those was a lead you already paid for.
Assumes you'd close 30% of the missed callers you actually reached — homeowners with a broken system don't wait around.
The Latch system
Not five tools with five logins. One installation that catches a lead from first click to five-star review.
Custom-built for your shop, live in 72 hours. Mobile-first, click-to-call everywhere, quote forms that work, your reviews front and center, built to rank in your service area. Not a template with your logo on it.
Your phone rings while you're in an attic. Latch texts the caller back before they dial the next shop, finds out what they need, and keeps the conversation alive until you're free — or books them on the spot.
Quotes get chased, no-shows get rescheduled, "let me think about it" gets a polite nudge. The jobs you'd have lost to silence come back.
Leads book real slots — synced with your calendar, Jobber, Housecall Pro, or ServiceTitan. You keep dispatching the way you already do.
Every completed job triggers a review request by text. More Google reviews means more calls next month. The flywheel feeds itself.
Calls answered, missed calls recovered, jobs booked, reviews earned, revenue influenced. You'll know exactly what Latch pays for — every month, in writing.
In writing, on day one
Everything shady you've heard about marketing companies — we put the opposite in the agreement.
Your domain, your website, your phone number, your customer data. Leave anytime and take it all with you. No hostage websites.
No annual contract. No 30-day cancellation windows. No early-termination fees. We keep your business by earning it.
The price on this page is the price. No per-minute meters, no per-lead fees, no add-on stacking, no "call for pricing."
Text or call and you'll hear back fast — from someone who knows your account, not a ticket queue.
Pricing
$299/month
+ $499 one-time launch · month-to-month
One recovered AC replacement pays for the year.
$799/month
Early access — limited shops
Rolling out shop by shop so every install is right.
Straight answers
No. Latch adds a tracked line that forwards to your existing number. Your phones ring exactly like they do today — Latch only steps in when nobody picks up.
No — it feeds it. Those tools run your operations. Latch runs the front door: getting found, answering fast, and booking the job. Booked work lands in the system you already dispatch from.
You do. The domain is registered in your name from day one, and if you ever leave you take the site, the number, and all your data with you. It's in the agreement.
You approve every template before anything goes live. The first text is simple and honest — "Sorry we missed your call, how can we help?" — from your business name. Every thread supports STOP, and we follow the carrier and TCPA rules so your number stays clean.
Seventy-two hours from kickoff call to your new site being live, for real. Text-back activates as soon as carriers approve your business for texting — usually one to three weeks; we file the paperwork on day one.
Cancel any month, keep the website. Your monthly report shows recovered calls and booked jobs in dollars — if Latch isn't obviously paying for itself, you'll see it, and you can walk.
Tell us your shop and we'll come to the call with your numbers already run — your reviews, your website graded, and what we'd fix first. Fifteen minutes, no pitch deck.
Got it — we'll text you shortly to set a time. Talk soon.
Latch is a lead-conversion service for home-service businesses — HVAC, plumbing, electrical, and roofing companies with roughly 5 to 30 employees. One flat subscription covers a custom website built to convert, a tracked phone line that automatically texts back missed calls within seconds, automated follow-up and appointment booking, and Google review requests after completed jobs.
Latch exists because home-service shops lose booked jobs to slow response, not weak demand: most homeowners hire the first company that answers, and roughly one in four calls to local service businesses goes unanswered. Latch closes that gap without new staff, new phone systems, or replacing field-management software like Jobber, Housecall Pro, or ServiceTitan — it feeds them.
Pricing is public and flat: Latch System is $299 per month plus a $499 one-time launch fee; Latch Pro, with a 24/7 AI receptionist, is $799 per month. Every plan is month-to-month, and customers own their domain, website, phone number, and data outright. Latch is based in Austin, Texas, and currently onboards shops in Houston, Dallas–Fort Worth, San Antonio, and Austin.